Level Next advised Optios with the sale to a Family Office

Optios is a leading SaaS provider offering a dedicated software solution for hairdressing and beauty salons. Its comprehensive platform supports customers in their day-to-day operations, including appointment and customer management, point-of-sale and payment processing, inventory management, reporting and marketing.

The founders’ deep industry expertise, combined with a scalable business model, a strong management team and an outstanding customer service culture, have enabled Optios to become the clear market leader in Belgium and a leading player across the Benelux in this increasingly digitalised niche market. In recent years, Optios has delivered strong growth and achieved performance levels in line with the McKinsey Rule of 40.

Level Next advised Optios in attracting a scale-up investor. The investor is a Family Office with a strong understanding of SaaS verticals. This partnership supports Optios’ next phase of growth and provides additional resources to further strengthen its leading position in the Benelux while accelerating expansion into new international markets.